Each service has its own production method, its own placement rules and its own inspection rhythm. What they share is a single route map, a single print record and a single point of contact at the Prince Edward desk.
Shopfront Bulletin Rounds
A shopfront bulletin is a compact printed sheet designed to sit in a window, on a counter ledge or behind a till, close enough to be read by someone waiting for change. We agree each host frontage in advance, size the bulletin to the available glass, and mount it with a fixing that leaves no residue on the frame. Because the host shop is doing us a favour, we return the favour with clean printing, punctual swaps and a feature in our interview round where the shop wishes it.
Rounds are organised street by street. A typical round covers between ten and forty frontages, with a rehang every four to six weeks. We photograph each placement on the day of hanging, which gives the client a visible record and gives us a reliable baseline for the next visit. When a shop changes hands or a window is repainted, the route adapts rather than collapsing.
Cycle: four to six weeks. Host frontages agreed in writing.
Street Poster Cycles
Street posters carry the short view: a date, an opening, a change of hours, a service that has just become available. We paste on approved surfaces only, using a starch paste that can be cleaned away and that does not damage the substrate. Every poster is registered on a site sheet, with the paste date, the position on the face and the condition of the surrounding board recorded at the time of work.
The cycle is what separates this service from a leaflet drop. We return at fixed intervals to replace weathered sheets, remove torn corners and clear anything that has been pasted over our position. At the end of a cycle the site is left clean, and the client receives a short written record of sites, dates and conditions. Where a site is lost through redevelopment, we propose a replacement before the next paste day rather than after it.
Cycle: two to four weeks depending on exposure. Site sheets retained.
District Newsletter Prints
A district newsletter is a short printed piece, usually four or eight pages, written for a defined set of streets and building entrances. It suits firms whose work needs a paragraph rather than a headline: a systems integrator explaining how a building network is commissioned, a consultancy describing a survey method, a design studio showing a finished installation. We write and lay out the issue with the client, keep the tone plain, and print at a weight that survives a letterbox.
Distribution is handled door to door on a route we have walked ourselves, with a delivery list maintained for each building entrance. We keep a clean sample of every issue in the desk archive, which is useful when a client wants to repeat a successful piece or show a new colleague how the district was addressed before.
Print: four or eight pages. Distribution list maintained per entrance.
Handbill Distribution Days
Some messages need a single concentrated day rather than a slow cycle. A handbill distribution day is planned as an event: a briefing sheet for the team, a fixed route with rest points, a start and finish time, and a count of sheets handed out at each segment. We avoid doorways that have asked to be left alone, and we brief every distributor on how to answer the three questions most likely to be asked.
A handbill day is timed against the existing poster cycle so the two reinforce each other. The day is deliberately rare, because a district that receives handbills every week stops reading them. We recommend no more than two distribution days in a quarter for any single message, and we will say so when a client asks for more.
Timing: planned against the live poster cycle. Route sheet signed on the day.
Notice Board Upkeep
Notice boards are shared furniture, and shared furniture decays. Our upkeep service inspects the boards in our care on a fixed schedule, replacing torn sheets, straightening crooked cards, removing expired notices and reporting on the physical condition of the board itself. Where a board is missing a fixing or has lost a panel, we report it to the responsible party rather than quietly working around it.
Upkeep is the quiet service that protects everything else. A campaign that is pasted beautifully in month one and never inspected in month three will be judged by what a passer by sees in month three. The report that follows each inspection is short, factual and dated, and it is the document that lets a client decide whether to refresh, reprint or retire a message.
Inspection: monthly. Condition report issued after every visit.
Shop Interview Features
Every district has shops worth describing: a repair desk that has served three generations, a workshop that rebuilds instruments, a printer who still sets type. Our interview feature is a short written portrait, gathered at the counter during business hours and printed as a bulletin insert. The feature gives the host shop something to be proud of and gives the client campaign a reason for the district to welcome the next round.
We conduct the sitting, write the piece, lay it out to the same paper specification as the bulletin round and print it alongside the main run. Hosts receive copies for their own use. The feature is not an advertisement and is never sold as one; it is a record of local work, written plainly, and that is precisely why it earns its place on the wall.
Format: one sitting, one printed insert, copies supplied to the host.